Industry Experts

Mr. A.E. Rutherford founded the business of Rutherford Limited, in 1912. In it’s early years the activities were confined mainly to the sale of general engineering requisites in the shape of packings, brassware, belting etc. In the following years, it became well established in diesel engines, power generating plants, wood working machinery, pumps and electric drills and lathes. Today, Rutherford is a company distributing world renowned brands through its four divisions, one division of which is Rutherford Marine.

Rutherford Marine has sole distribution rights for the Mercury Marine range of outboards and MerCruiser inboards in Southern Africa, along with the Quicksilver range of marine oils and accessories.

Rutherford Marine is a Member of the Hudaco group. Hudaco Industries is a South African group of companies specialising in the importation and value added distribution of selected high quality industrial and security products in the southern African region. The replacement market is a particular focus and the group is active in two main areas: Engineering consumables and Consumer related products.

Back in 1939, when Carl Kiekhaefer built the first Mercury outboard, Mercury Marine were pretty small. Carl was a dreamer and tinkerer. He loved the outdoors. He loved engineering. And he loved to go fast. He was a great role model, too. Because all these years later, those same passions still apply. We love the outdoors. We love engineering. And we love to go fast. Save a place for us in the boat!

Mercury Mission: Fueled by our passion for the water and our customer’s boating experience, we provide the most reliable and intuitive propulsion solutions and are committed to be the best partner for our stakeholders.

Mercury Vision: Delighting customers by providing the best engine and propulsion solutions for the world’s most demanding environments.

Mercury Core Values: 

Integrity – We will conduct ourselves at the highest level of ethical standards. We do what we say, and say what we do.

Customer Centricity – We listen to customers and provide them with superior products and services.

Sustainability – We promote the sustainable use of resources in both the development and manufacture of products, and in the communities and environments where our products are produced and used.

Product & Service Leadership – We provide innovative, high quality products and services that deliver reliable, easy to use solutions and drive passion for our brand.

Employee Engagement – We foster a culture that promotes excellent performance through; safety, continuous improvement, teamwork, inclusion, and growth.


Mercury’s history is a long history of firsts and foremosts. A history of constant improvements, trouble-free performance; superior power and torque; low emission; and low fuel consumption. And nobody has given boaters more more ways to propel their specific boats, activities, and pursuits reliably, comfortably, and efficiently across the water.

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Take a deeper dive into what makes Mercury outboards stand apart with detailed information on each motor and the features that make them unique.